SAVE $100: As of Jan. 6, the Amazon 55-inch 4-Series 4K Fire TV (2025 release) is on sale for only $359.99 with an on-page coupon. That's 22% off its list price and its lowest price on record.

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Credit: Amazon

$359.99 at Amazon
$459.99 Save $100

Use code SAVE100

It's NFL playoffs time, baby, which means it's officially the second-best time to upgrade your TV. If you're rocking an old model that's lost its vibrancy, now's a great time to buy a new one, as you can save a good chunk of change.

Case in point: Amazon's 55-inch 4-Series 4K Fire TV (2025 release) is on sale for just $359.99 at Amazon with the on-page coupon code SAVE100. That's, as the coupon suggests, $100 off its list price and its best price ever (yes, even beating Black Friday).

It may not be the most impressive TV in Amazon's lineup, but it is the most popular. If the main things you care about are price and picture, the 4-Series is a solid choice. It was redesigned in 2025 to sport an ultra-slim bezel that fades into the background, making your content front and center. It also features a new quad-core processor for quick loading time and 4K UHD picture quality with support for HDR10, HLG, and Dolby Digital Sound. The 2025 model also features Amazon's Omnisense technology, which is essentially a series of sensors that wake the display when you enter the room to show you artwork or your favorite TV show in a snap.

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If a new TV is on your wishlist this playoffs season, consider this Amazon's gift to you — a 4K TV for its lowest price on record.