Amazon's massive winter sale is still live — up to 50% off Kindle, Fitbit, Ninja, and Shark
Amazon's 2026 winter sale is still live, and I'm rounding up my 25 top deal picks from Kindle, Apple, Fitbit, Shark, and Ninja, with prices starting at just $15.99.

(Image credit: Future)
Amazon launched a winter sale at the start of the new year, and it's still live today, with hundreds of deals available on everything from own-brand devices to smartwatches. Regardless of whether you're looking to reach fitness goals, spend a little bit of post-Christmas gift money, or just treat yourself for the New Year, there's plenty to check out today.
• Shop Amazon's full winter sale
As the deals editor for TechRadar, I've gone through Amazon's winter sale and handpicked the 25 best offers worth buying. I've selected last year's best-selling products from brands such as Apple, Kindle, Shark, and Ninja, with prices starting at just $15.99. You'll find everything from top-rated tech gadgets, kitchen appliances, and vacuums, as well as popular health and wellness products to help you achieve your New Year's goals.
A few of my favorite deals that are perfect to kick off 2026 with include the Kindle e-reader on sale for $89.99 (was $109.99), the Shark robot vacuum mop combo on sale for $299.99 (was $699.99), and the highly-rated Renpho smart scale for just $19.99 (was $34.99).
Shop more of my top picks from Amazon's winter sale below, and keep in mind these are limited-time offers, and you might not see discounts like this until the next big holiday sale event.
Amazon's 2026 winter sale - quick links
- Amazon Devices: Fire Sticks, Kindle & tablets from $18