(Image credit: Future)

Amazon launched a winter sale at the start of the new year, and it's still live today, with hundreds of deals available on everything from own-brand devices to smartwatches. Regardless of whether you're looking to reach fitness goals, spend a little bit of post-Christmas gift money, or just treat yourself for the New Year, there's plenty to check out today.

• Shop Amazon's full winter sale

As the deals editor for TechRadar, I've gone through Amazon's winter sale and handpicked the 25 best offers worth buying. I've selected last year's best-selling products from brands such as Apple, Kindle, Shark, and Ninja, with prices starting at just $15.99. You'll find everything from top-rated tech gadgets, kitchen appliances, and vacuums, as well as popular health and wellness products to help you achieve your New Year's goals.

A few of my favorite deals that are perfect to kick off 2026 with include the Kindle e-reader on sale for $89.99 (was $109.99), the Shark robot vacuum mop combo on sale for $299.99 (was $699.99), and the highly-rated Renpho smart scale for just $19.99 (was $34.99).

Shop more of my top picks from Amazon's winter sale below, and keep in mind these are limited-time offers, and you might not see discounts like this until the next big holiday sale event.

Amazon's 2026 winter sale - quick links

• Amazon Devices: Fire Sticks, Kindle & tablets from $18