Appreciation for Air Jordans: 40 shoes, 40 years, multiple stories to tell
SOURCE:The Athletic|BY:The Athletic Staff
Have a favorite pair of the Air Jordan signature shoe? Employees at The Athletic, along with two sneakerheads, discussed their favorites.
There was a time when the Air Jordan shoe was a basketball-only staple. The best ballplayers — whether scoring buckets in an NBA arena, a fitness gym or even a popular blacktop court outdoors — would have the shoes draped around their necks, shoelaces tied together.
Somewhere down the road, those shoes began living a double life. They became lounging kicks. Footwear that individuals simply wore around the house. Shoes to play video games in. Kicks to walk around the mall in. And then, different colorways made it acceptable for a specific silhouette to be the final piece of a fashionable display for a fancy event. They were worn with suits and tuxedos, top hats and tails. They were worn with prom dresses, with or without tiaras. They even became a mandatory stipulation for wedding ensembles.
A year of innovation, 1985 was when Nike and Michael Jordan introduced the world to the original Air Jordan shoe. Forty years later, the signature brand still marches on. The designs have changed — some silhouettes now look more intergalactic than others — but the popularity of the brand as a whole remains high.
Exactly how much of an impact has the Jordan signature shoe made across four decades? The Athletic found several of its employees to talk about each silhouette. These individuals have either owned a pair of the shoes they discussed, or at least tried them on and considered purchasing.
Something that was more of a trend: Most of the employees couldn’t field discussions past the Air Jordan 22 — which meant there were holes to be filled. The Athletic then reached out to two self-described sneakerheads in Eric Bradford, an accounts receivable representative from Dallas, and Brent Pollard, a small business owner in the Austin, Texas, area, for their expertise.
Feel free to offer your thoughts on your favorite Jordan signature shoe in the comments section.
(All photos are courtesy of Nike.)
Air Jordan 1
Jordan 1s, the first in flight, are one of the most iconic sneakers on the planet — and rightfully so. It’s not just their connection to one of basketball’s greatest stars, but also this shoe really kicked off sneaker culture as we know it. The OGs had us all wanting to “Be Like Mike.” Hands down, my favorite silhouette. — Shakeia Taylor, staff writer, NBA
Air Jordan 2
Jordan 2s get a bad rap, tucked between the originals (the 1s) and what some call the gold standard (the 3s). The 2s, in their low-top form, are arguably the best-looking low-top of any Jordan model. They’re the closest Jordans have come to a classic skate shoe in look and feel, and that’s a compliment. —
The Jordan 3s were the first I REALLY wanted. I liked the elephant print because it looked like nothing I’d seen on a shoe. It wasn’t a high top, making it more appealing. The Jumpman logo on the tongue was unlike any logo around at the time. — Jason Jones, staff writer, Culture
Air Jordan 4
A true staple for sneakerheads and hoop fans alike, the 4s were and still are one of the coldest Jordans ever released due to their crossover appeal and versatility. When I wore the “White Cement” 4s in NYC, I felt like the coolest person in the world, someone who could walk into any room or onto any court and respect followed. So many collabs, from “Off-White” and “Eminem Carhartt” to “Reimagined” and “Nigel Sylvester,” keep this silhouette in the cultural conversation. My personal favorite … the “Bred” 4s. Timeless! — Julian Ahye, head of brand partnerships
Air Jordan 5
It’s 2011: no bots, no apps, just pulling up to Expressions with my big brother and cousins, camping out for the flyest kicks going into eighth grade. I left with the “Black Metallic” 5s, my second pair of Jordans. You couldn’t tell me NOTHING. Skinny jeans, matching belt, “Metallic” 5s? Yeah, I was her. Inspired by World War II fighter jets, these kicks brought performance, history and attitude. The 2011 Metallic 5s, stitched with that iconic “23” … special and bold. Just like I felt that year: one of one. — Valerie Remy, programming advertising manager
Air Jordan 6
The 6s aren’t really one of the more popular Jordan silhouettes, but they’re cool in their own right. While I didn’t purchase my first pair until the “All-Star Chameleons” were released in 2017, they’re a pair I cherish, despite the difficulty to put together fits for them. I joked to my friend, “I got the Air Michael Keatons. The Batman Js.” I mean, sure, MJ wore the 6s in 1991 on the way to the Chicago Bulls’ championship, but the real cool detail is that Michael Keaton wore them as Batman. That alone makes the 6s a dope pair. — Taylor
Air Jordan 7
The 7s remind me of summertime. Like, the summer when the 1992 Dream Team went to Barcelona and loudly announced, “Let me reintroduce myself.” The comfort and breezy textile also reminds me of how beautiful Chicago is for five months during the year. We local residents prefer not to speak of these other seven months, but it helps to endure in style, which is why I picked the classic black-and-red colorways for my pair. Here in the 312, that passes for business casual. — Yifan Wu, programming/audience engagement
Air Jordan 8
When first released, the 8s were one of the more popular Js on the market. With the “23” straps across the front, slick colorways — the black-and-gray “Chrome” and white-and-red “Bugs Bunny” versions were classic — and comfortable fit, they were the type of sneaker that served multiple purposes. I, however, was always very picky about playing basketball in my Jordans growing up. They were too expensive to dog them out, so I would normally keep mine for fashionable reasons. During my high school days, these were one of my favorite Js to own. — Josiah Turner, senior editor, NFL
Air Jordan 9
The first thing I wondered at first glance was, “Is this a good basketball shoe?” Personally, I thought it might be with the shaping around the ankles. I was wrong. That said, there is a certain level of comfort you get with the 9s when you’re simply walking around in them that you don’t get with some of the other signature shoes. I still wear the “White/Red/Black” 9s, as they can really set off the right fit. Because of the other Jordan iterations, the 9s seem to be forgotten, but speaking only from the eye candy test, I like what they bring to the table. — Damon Sayles, senior editor, Culture/NBA
Air Jordan 10
“When I come back like Jordan / Wearing the four-five / It ain’t to play games with you.” The 10 was crafted as a tribute shoe upon Michael Jordan’s (first) retirement, as evidenced by the stats imprinted on the sole. But Jordan’s baseball career was short-lived, and he returned to the NBA in a new number, donning this iconic silhouette. I was a college freshman when the “Red Steel” colorway was re-released in 2005. Rocking my red San Diego State hoodie, Luxirie by LRG jeans and these kicks on my feet, I was ready to take on the world. — Tina Sturdevant, talent development director
Air Jordan 11
The greatest pair of Jordans ever. Pick a pair. The “Concord.” The “Cool Grey.” The “Cap and Gown.” Unlike the Jordan 1, another contender for best, the 11s always look high-end. They elevate any fit. Sleek enough to wear with a tuxedo without being irreverent. It’s the patent leather. The 11s still manage to be comfortable with the full-length carbon fiber plate and rubber sole. Just a perfect shoe. I keep a pair of “Breds,” and my “Win Like ’96” versions from 2016 are still a vibe. — Marcus Thompson II, senior columnist, Bay Area
Air Jordan 12
Two words: Jordan Brand. This was the first Air Jordan signature model released by the new standalone brand. Two more words: “Rising Sun.” The asymmetric toe cap draws the eye, but it’s the Japan-inspired stitching on the side panel that demonstrates the attention to detail. Two additional words: Zoom Air. The 12 was the first Jordan model to have full-length Zoom Air cushioning, which set a new standard for performance and comfort. And two final words: flu game. ‘Nuff said. — Shanoff
Air Jordan 13
The first Jordan shoe I ever spent my financial aid on. (Or did I spend money from my job?) Either way, this was a major deal for me. It was the “Blue Grey,” so it went with my Los Angeles Dodgers fitted cap. I wasn’t big into wearing red, so the actual colors Jordan wore in games didn’t appeal to me, but this colorway was perfect. It was also one of the most comfortable high-top shoes I’d ever worn. Given that Jordan wore 13s during his final season, these were a must-have. — Jones
Air Jordan 14
A shoe modeled after a sports car: How much icier can you get? The 14 was such a comfortable and luxurious shoe. Not too tight, solid support, breathability. I loved the side panel stitching and the suede black toe. Worn during the 1998 NBA Finals when Jordan made his last shot, this shoe may go down as one of the most infamous Jordans ever produced (to Utah fans). — Sturdevant
Air Jordan 15
Jordan had retired, but the shoes didn’t stop. I liked these because they were almost entirely black. They could be dressed up and dressed down — similar to the 6s — but the design was sleeker. I was still in college, so these were perfect because of that versatility. They felt stiffer on my feet than some of my other Jordans, so I never tried to do anything in them besides chill. — Jones
Air Jordan 16
You’re telling me I’m basically getting two shoes in one with the inclusion of the shroud? Say less! They were released at Niketown in Manhattan. I begged my mom to take the money I saved and go wait in line, and she actually secured a pair. After trying on the black and red “Countdown” colorway, I immediately planned school outfits for the week — some with the shroud on, others with the shroud removed. “How did you get those already?” was a common question I heard the next two weeks in school. I loved it. — Ahye
Air Jordan 17
When the “White/College Blue” 17s dropped, I lost my mind. Yeah, the shoes were cool, but they were released with a metallic briefcase! I had to tell my mom I had a basketball tournament and would be sleeping over at a friend’s house, but I was actually sitting in line on a New York City street overnight to make sure I didn’t miss out on this drop. I wore those shoes into the ground — and carried school books in the briefcase. — Ahye
Air Jordan 18
The “White Sport Royal” 18s were sleek and a really good shoe to play basketball in. Off the court, I would pull the front shroud down, and my jeans fell on top of them perfectly. Didn’t matter if you had the suede or leather versions, the fact that Michael Jordan played his last NBA game in this model gave it legit credibility. — Ahye
Air Jordan 19
I was in New Orleans walking down Canal Street, killing time after a practice. This had to be like 2010, maybe 2011. I came across a hip-hop store, so I checked it out. I spotted them as soon as I walked in — even though they were all the way in the back. The patent leather. The laces hidden behind a cover that looks like a fencing mask. I remember not being impressed when they dropped; suddenly, I loved them. Only problem, the store only had a size 9 1/2; I wear an 11. But when I tried them on, while being super tight, they were still comfortable. So, I bought ’em and rocked ’em for years. Heat without the cliché. I just had to wear church socks and make sure my toenails were trimmed. — Thompson
Air Jordan 20
The 20th edition had so many cool details laser-etched into the shoe to cover Jordan’s career — and the details were subtle. Many of them were on the lace covers. The ankle wrap was a nice addition that was unique. I still have these in red and Carolina blue. This edition was a nice blend of styles of previous shoes while honoring the Jordan legacy. — Jones
Air Jordan 21
These shoes had so many details that people glossed over. It took inspiration from the Bentley GT, which was all over popular culture in the mid-2000s. The secret text in these shoes could only be seen under black light. I was a football player in college and used the XXIs to practice on turf because they were comfortable and had support, and the traction was incredible with the cushioning pods on the soles. Young me thought a Jordan football brand ambassador deal was in my future. (I’m still waiting on that, MJ!) — Ahye
Air Jordan 22
I rocked these as a casual, everyday athletic shoe. I liked the camouflage design on the heel. The overall design was clean. At this point, we were well past shoes Jordan wore in games, so there wasn’t any connection to his career. The shoes were strictly about comfort and style, and these did the job. — Jones
Air Jordan 23
This is one of best Jordan shoes created, one I feel is underappreciated. The design of the shoe can be worn on or off court fashionably. I remember getting the shoes, opening that glorious box and staring in amazement. To my surprise, a DVD was included! With the hits of Michael Jordan’s signature on the toe box and his fingerprint on the inside of the tongue, it made me feel as if these were a personal pair from MJ to me. When it came to performance, the cushioning system was best in class with the full-length zoom, and the traction was incredible. The shoe was lightweight in comparison to others. There were no quality issues as every bit of the shoe felt premium. — Eric Bradford
Air Jordan 2009 (24s)
I first remember the shoe being stylized by the year (2009) and not the number (24s). They were the first of the next four in the chain to get the year over the actual number. As for the shoe itself, there are those who attend evening balls and want to wear a suit or tuxedo with sneakers. These were the perfect blend for those wanting to keep a nice look going at a fancy event. The black-on-black version of the shoe, from afar, looks like a really nice dress shoe. It features satin paneling with a metal mesh, and it also has patent leather at the toe and at the top. You can hoop in these, wear them as walkarounds or, if you choose, win a sneaker ball contest while wearing a fly tux. — Sayles
Air Jordan 2010 (25s)
In 2013, Jarrett Jack called me over to his locker. Jack is an all-time great guy, so this was exciting, and I knew it would be something memorable. He was like, “Those might be the worst Jordans ever. Of all the options, why would you even wear those?” He talked to me about my 2010s like I was a wayward youth squandering his potential. It was hilarious. Because of my love of the 9s, I’d become perennially on the hunt for fire Js that often went overlooked. The 2010s were so different. Sock game was vital in these with the window on the side. I kept them black … but Jack shamed me into shelving them. — Thompson
Air Jordan 2011 (26s)
They had that different patent leather on the side, but they were still very breathable. Those were very comfortable to hoop in. I believe they came with the first drop-in (interchangeable) insoles on that one, if I remember correctly. Those insoles felt great. I had the all-black pair. That pair was lovely, not a pair I would wear casually at all, but definitely good to hoop in. — Bradford
Air Jordan 2012 (27s)
I remember you had a bootie you could put in the shoe; you had three different insoles to go into the shoe. They designed that shoe after a wingtip dress shoe. The first colorway was a tuxedo look. It wasn’t my favorite as far as the aesthetics, but with all it came with … I used to just wear the bootie around the house. You could strap it around your ankle and use it as a slipper. — Bradford
Air Jordan 28
The 28s were an awesome rollout for Jordan Brand in 2013. Before its release, Jordan Brand created a “28 days of flight” collection, which featured Jordan retro models 1 through 28 showcased in an all-black colorway with a touch of green on each. When the 28s released, there were two variations: the original, shrouded model with a zip-up bootie for a unique fit, and the Jordan 28 SE (Special Edition), which removed the shroud for a more traditional, lighter look with enhanced padding and a reinforced toe, offering different performance feels and aesthetics. The SE version also dropped the shroud, revealing the Dynamic Fit inner sleeve and adding more conventional styling. —Brent Pollard
Air Jordan 29
They had some type of cool weave knit to them. They felt great on foot, but when I played ball in them, they sometimes gave me a feeling like I was going to roll too far. I did like the design, but they just weren’t my favorite. I know for some, you actually could wear those outside. — Bradford
Air Jordan 30
I never felt like the Jordan 30s got enough respect or play. I’m a sucker for a gradient colorway and design, as it fades darker into the heel like a DJ dropping a beat on an unsuspecting crowd. It was the second version of the woven upper part of the shoe, and I enjoyed how breathable it was. It was a cleaner shoe than most gave it credit for. The “XXX” all over the back and sole of the shoe wasn’t risqué to me in the slightest. If anything, it reminded me of Vin Diesel playing an extreme sports athlete the CIA recruited to infiltrate the Russian mob. If I can feel comfortable, stylish and like Xander Cage, I’m going to love the shoe. Justice for the 30s! — Zach Harper, staff writer, NBA
Air Jordan 31
While I felt like the 30s were more of a style shoe, the 31s were the first Jordan in a long time that seemed like, strictly, shoes for hooping. The traction was solid enough to do it, and it just didn’t look like something you’d throw together with a fit. It looked fine; it felt like it wanted to be a lot of other shoes, though. It also made me feel like I wish I was wearing something different. I threw them on to play, and I kind of wished I was wearing some Kobes or wearing some Huaraches. It wasn’t a miss, per se, but it wasn’t a hit. They were gifted to me, so I never felt bad about having them. I also couldn’t tell you where they are now. — Harper
Air Jordan 32
I never owned these, but I remember them. They were designed with Russell Westbrook in mind. I remember when Westbrook was in Oklahoma City, they had a Thunder colorway — blue with an orange streak. I didn’t have them, but the look of the 32s was dope. — Bradford
Air Jordan 33
I had them. I never played in them; I just wore them around. They had the self-lacing system where you just pull the strap up, and the laces locked down. I guess a lot of people liked them, because the shoes always sold out pretty quick. I think it was the self-lacing technology, something new. That was kind of cool. — Bradford
Air Jordan 34
Jimmy Garoppolo sold me on these. He was the San Francisco 49ers quarterback who had a Jordan deal at the time. When I went to ask him about it, he was wearing some Jordans I’d never seen. I’d stopped paying attention after the 20s, but these actually looked fire, perhaps because of how well they vibed with his 49ers gear. He raved about them. I thought Garoppolo was just being a pitch man until his eyes widened as he said, “You gotta try them.” So, I did — the Jordan 34 Blue Void. They felt so good to hoop in. My feet never hurt in the 34s. I played in them for years. — Thompson
Air Jordan 35
Dope-looking shoe, but they hurt the arch of my foot. They’re designed with this hollow piece of plastic around the arch. It goes all the way through the bottom half of the shoe to the side of the arch. It killed my foot. True story: I saw a homeless man on the street who needed some shoes. I asked him what size he wore. He said 13, and I told him if he stayed, I’d be right back. I had some Grant Hill Filas, too, and I gave him both pair of shoes. — Bradford
Air Jordan 36
I had two pair of these. I used to hoop in my all-white pair. Those shoes felt great. The only problem I had was the tongue was very flimsy. Sometimes when you’re hooping, the tongue just spins off to the side on you. You’d try to tie them every way you can. You tried to lace them up tight. I don’t care what I did, that tongue slid. — Bradford
Air Jordan 37
I did not like the high-top version of these, although people said the high tops were fun to hoop in. I wanted some more maneuverability, especially around the ankle, and not where you feel like you’re going to roll your ankle. The highs, I did not like, but the low tops, I loved. They were fun to play in, really fun. — Bradford
Air Jordan 38
Long story short, I heard how the 38s might have been one of the best basketball shoes of 2023. I once caught Paolo Banchero wearing them in a game. I first saw my sorority sister, Rhyne Howard (shout-out to Zeta Phi Beta Sorority, Inc.), wearing them during a WNBA game around 2023. The “Fundamental” edition is the shoe seen up top, but those “Aqua” pair really had me wanting to make an impulse buy. I remember the bottom of the shoe having this logo that resembled Spirograph art (remember that?), and traction-wise, it felt incredible, a very grippy outsole. I waited for these to go on clearance, but I always seemed to miss the window. Maybe I’ll try again in 2026. — Sayles
Air Jordan 39
I didn’t like the whole design of the shoe at first, but that all red pair and that all-black pair was dope. I wanted them, and I tried to get them but couldn’t. At this point in time, when I really wanted them, I was hoping they’d hit clearance — and when they did, they went fast. Everybody was after them. I can understand why. — Bradford
Air Jordan 40
As a true collector of Jordans, I must say the Jordan 40, by far, have been one of the most pleasing aesthetically in a while, especially since Jordan switched to focusing mainly on performance. It is a great shoe to play in, and the weight doesn’t compromise the comfort nor the maneuverability of the shoe. Materials are premium, and it also has that casual-wear look that make us sneakerheads fall in love with rocking Js on outings. Thank you, Jordan Brand, for bringing back that nostalgic feeling with the 40s! — Bradford