Asus announces product price hikes starting January 5, and AI is to blame — RAM and storage cost pressure cited as main trigger for pricing increases
Asus says that it will increase prices on several product lines starting January 5, as prices for memory and storage components continue to rise. TrendForce estimates that laptop shipments could shrink by as much as 10.1% due to the memory shortage.
(Image credit: Asus)
According to a new statement from Asus, the company will start raising prices on several products starting January 5, citing cost pressures on DRAM and storage, driven by AI demand. Although the company has yet to mention by how much it will increase its prices, it’s following the footsteps of Dell, which has previously announced hikes of up to 30%. Framework has also raised the prices of its memory modules twice in recent months, with the company announcing that it will stop selling standalone RAM kits, as well as the possibility of another price hike in early 2026.
Asus' statement, as published by TrendForce, means that the company will join Dell and Framework as the first companies to announce cost adjustments among business and consumer PC manufacturers. TrendForce expects that surging memory prices will dampen the growth of the PC market, with laptop shipments expected to contract by 5.4% to 10.1% year-on-year. This falls in line with IDC’s estimate of a 5% drop in PC shipments in a moderate scenario, with worst-case scenarios modeling a 9% reduction in global shipments.
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Jowi Morales is a tech enthusiast with years of experience working in the industry. He’s been writing with several tech publications since 2021, where he’s been interested in tech hardware and consumer electronics.