Demon Slayer economics: how the anime juggernaut became a saviour
Once underground art form now props up slumped box office sales and is used by governments to build soft power An animated drama featuring hordes of carnivorous fiends might not sound like classic box office fodder, but that’s exactly what Demon Slayer: Kimetsu no Yaiba Infinity Castle proved to be in September. The film set new records for anime – Japanese animated films and series – making more than $70m (£52m) on its opening weekend in the US and £535m so far globally. To put that in context, Ghost in the Shell – an anime classic released in 1995 – made about £2m worldwide. Continue reading...
Once underground art form now props up slumped box office sales and is used by governments to build soft power
An animated drama featuring hordes of carnivorous fiends might not sound like classic box office fodder, but that’s exactly what Demon Slayer: Kimetsu no Yaiba Infinity Castle proved to be in September.
The film set new records for anime – Japanese animated films and series – making more than $70m (£52m) on its opening weekend in the US and £535m so far globally. To put that in context, Ghost in the Shell – an anime classic released in 1995 – made about £2m worldwide.
Continue reading...