From Amazon to REI, These Are the Best New Years Deals to Shop Online Right Now
SOURCE:Rolling Stone|BY:Alexis Mikulski Ruiz
From now through Jan. 1, 2026, you can save hundreds on top brands like Adidas, Nike, Samsung, and Saucony by shopping these New Year’s sales
Last Chance Deals
From now through Jan. 1, 2026, you can save hundreds on top brands like Adidas, Nike, Samsung, and Saucony by shopping these New Year’s sales
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The best part about ringing in the New Year is the celebrations, the champagne, and the excitement for what’s coming in the next 365 days. The worst part? The number of people in the last week of December who cannot stop saying, “See you next year!”
But beyond the good vibes that come with Dec. 31 turning into Jan. 1, there’s another major perk: the sales. Right now, we’re seeing hundreds of discounted items across some of our favorite retailers — and they’re absolutely worth shopping while you still have the chance.
What Are New Years Deals?
New Year’s sales are a little different from the other deal events we see throughout the year. Brands are trying to clear out inventory, which is great news for you. That means thousands of products are marked down anywhere from 45% to 80% off. And while it may feel like winter just started, many retailers are already making room for spring — so winter gear has to go.
If you’re in the market for a new jacket, beanie, snow suit, or sweater, now is the time to shop during one of these New Year’s deals.
What Brands Are Having New Years Deals?
This year, nearly everything is on sale — from home goods and clothing to electronics and tech. Retailers like Walmart, Amazon, Huckberry, and Abercrombie & Fitch are hosting some of the most impressive discounts right now, while standout sales are also popping up at brands like Revolve, Bath & Body Works, and Lululemon.
The Best New Years Deals to Shop Online
From Cozy Earth to Ulta, these are the best New Year’s deals to shop right now. Just don’t wait too long — once January really gets going, some of these major discounts could disappear for good.
Abercrombie & Fitch never lets us down when it comes to affordable fashion, and this sale is no exception. The brand is currently running a New Year’s event offering 20% to 50% off almost everything, as they put it.
Amazon offers daily deals year-round, but the savings are even better around New Year’s Eve and New Year’s Day. You’ll find extra discounts on home essentials, health products to kick-start your New Year goals, and clothing. Right now, you can even snag this Stanley cup for 50% off.
Anthropologie rarely discounts its viral products, but when it does, it’s worth stopping to shop. On the retailer’s website, you can get an extra 50% off all sale items, including beaded handbags, home décor, and — of course — flowy tops. Just note that all sales are final.
For that upcoming wedding, special anniversary, or long-planned night out you deserve, ASTR The Label is offering 75% off all sale items, including editor-approved bodysuits, formal dresses, and workwear.
Bath & Body Works is known for some of the coolest pop-culture collaborations in the biz — from Disney to Stranger Things to Bridgerton. Right now, the brand’s semi-annual sale is live, offering up to 75% off these cult-favorite products.
Brooklinen
Up to 75% Off at Brooklinen
One of the best ways to ring in the New Year is with fresh bedding, and Brooklinen is here to help. Take up to 75% off duvet and comforter sets so cozy, you’ll wonder why you ever left the house to celebrate in the first place.
Treat yourself in the New Year to a Cozy Earth robe, lounge set, or bedding bundle. With savings of up to 75% off, your future self will thank you when you’re recovering from a New Year’s hangover wrapped in ultra-soft cotton comfort.
New year, new shoes. I don’t make the rules — that’s just how it works. Snag a fresh pair of kicks from DSW during the brand’s New Year’s sale, where we spotted clearance styles from Brooks, Dolce Vita, and Nike.
Didn’t get the luxury bag you wanted for Christmas? No worries — buy it for yourself on Farfetch. While the retailer isn’t running an official New Year’s sale, we found hundreds of discounted designer pieces, including Moschino phone cases for under $40 and a Marc Jacobs tote for $167.
40% Off Winter Products at Hollister
Hollister is running one of the best sales right now, especially if you’re shopping for practical winter staples. Take 40% off jeans, jackets, fleece, and accessories, with prices starting as low as $3.97
If you’re in the market for a new jacket, duffel bag, or beanie for that upcoming boarding trip in a few weeks, check out Huckberry’s New Year’s sale. You can score up to 45% off top brands like Flint and Tinder, YETI, and Filson.
Up to 50% Off Sale Items at Lululemon
Lululemon is famous for its “We Made Too Much” section — and right now, they truly made too much. That’s good news for us, because you can score major discounts on leggings, workout gear, and jackets for up to 50% off.
There’s no better time to learn a new skill than the start of a new year (when motivation is still high) and MasterClass is here to help. For 50% off, you can sign up for a membership and take classes in writing, acting, food & drink, and business from top industry professionals.
The best way to start the year on the right foot is with a new planner to keep you organized. Papier’s 2026 agendas are both functional and fashionable — and currently 30% off.
REI’s New Year’s sale stopped us in our tracks. The outdoor retailer is slashing prices on The North Face, Patagonia, and nearly everything you need to hit the slopes this season — including Arc’teryx jackets for as low as $40.
Revolve has one of the most impressive sale sections we’ve seen — and the best part is its consistency. Inventory fluctuates, and everything in the clearance tab is final sale, but if you shop now, you can find Converse Chucks for as low as $30, Steve Madden dresses for $23, and Adidas Sambas for under $85.
Shopbop, which is owned by Amazon, carries trendy, designer-forward items for men and women. Like Farfetch, it doesn’t have a dedicated New Year’s sale section, but the deals are just as good. Right now, you can score Agolde jeans, Z Supply cardigans, and Aligne dresses for up to 50% off.
Ulta is my go-to destination for makeup (humble brag: I’m a Platinum member), and after these New Year’s deals, you might be one too. Right now, you can save up to 50% on hundreds of beauty products, including face creams, cleansing brushes, and shampoos — while supplies last.
Extra 40% Off Sale Items at Urban Outfitters
Right now, you can score an extra 40% off sale items at Urban Outfitters until the clock strikes 7 a.m. on New Year’s Day. This includes 2026 planners, our editors’ favorite Camp Snap camera, and best-selling baggy jeans for as low as $19.95.
Up to 70% Off End-Of-Year Clearance at Walmart
Walmart’s end-of-year clearance event is serving up to 70% off items across tech, clothing, and toys. One of the biggest steals we spotted? A Vizio TV marked down by more than $100.
