Gen Zers and millennials flock to so-called analog islands ‘because so little of their life feels tangible’
"They are starting to recognize how the internet has changed their lives, and they are trying to revive these in-person, low-tech environments that older generations took for granted.”
As technology distracts, polarizes and automates, people are still finding refuge on analog islands in the digital sea.
The holdouts span the generation gaps, uniting elderly and middle-aged enclaves born in the pre-internet times with the digital natives raised in the era of online ubiquity.
They are setting down their devices to paint, color, knit and play board games. Others carve out time to mail birthday cards and salutations written in their own hand. Some drive cars with manual transmissions while surrounded by automobiles increasingly able to drive themselves. And a widening audience is turning to vinyl albums, resuscitating an analog format that was on its deathbed 20 years ago.
The analog havens provide a nostalgic escape from tumultuous times for generations born from 1946 through 1980, says Martin Bispels, 57, a former QVC executive who recently started Retroactv, a company that sells rock music merchandise dating to the 1960s and 1970s.
“The past gives comfort. The past is knowable,” Bispels says. “And you can define it because you can remember it the way you want.”
But analog escapes also beckon to the members of the millennials and Generation Z, those born from 1981 through 2012 — younger people immersed in a digital culture that has put instant information and entertainment at their fingertips.
Despite that convenience and instant gratification, even younger people growing up on technology’s cutting edge are yearning for more tactile, deliberate and personal activities that don’t evaporate in the digital ephemera, says Pamela Paul, author of “100 Things We’ve Lost To The Internet.”
“Younger generations have an almost longing wistfulness because because so little of their life feels tangible,” Paul says. “They are starting to recognize how the internet has changed their lives, and they are trying to revive these in-person, low-tech environments that older generations took for granted.”
Here are some glimpses into how the old ways are new again.
Keeping those cards coming
People have been exchanging cards for centuries. It’s a ritual in danger of being obliterated by the tsunami of texting and social media posts. Besides being quicker and more convenient, digital communication has become more economical as the cost of a first-class U.S. postage stamp has soared from 33 to 78 cents during the past 25 years.
But tradition is hanging on thanks to people like Megan Evans, who started the Facebook group called “Random Acts of Cardness” a decade ago when she was just 21 in hopes of fostering and maintaining more human connections in an increasingly impersonal world.
“Anybody can send a text message that says ‘Happy Birthday!’ But sending a card is a much more intentional way of telling somebody that you care,” says Evans, who lives in Wickliff, Ohio. “It’s something that the sender has touched with their own hand, and that you are going to hold in your own hand.”