Grab your fidget spinners! Why gen Z are pining for 2016 | Coco Khan
As galling as it is to see young people refer to the items I wore 10 years ago as ‘vintage’, surely the real problem is that so many of them believe their best years are behind them ‘I grow old … I grow old … I shall wear the bottoms of my trousers rolled,” wrote TS Eliot in 1915, in his seminal poem The Love Song of J Alfred Prufrock. And as I sit here in 2026 with my jeans turned up (as per the style of the thirtysomething urban millennial), well, I can relate. What has brought on this bout of contemplation? The latest TikTok craze. Loosely known as “Bring Back 2016”, it involves TikTokers urging their mostly gen Z audience to “live 2026 like it’s 2016” – complete with mannequin challenges, a Major Lazer soundtrack and the promise of never-ending summer. And it’s sure to get heads spinning quicker than the fidget spinners it’s resurrecting. Admittedly, most of the content is just plain silly: 2016 challenges and dances (the bottle flip, the dab); nostalgia for tech crazes (Pokémon Go and that Snapchat dog filter that made you look like a slobbering puppy but in a weirdly sexy way); and a return to 2016 makeup, fashion and low-effort aesthetics. Remember when “vintage film” filters were all the rage (RIP Instagram’s Mayfair and Sierra)? When videos didn’t need a number of takes, lengthy edits, and border on a professional production? When it was OK to just be online without considering what it said about you as a personal brand? Or when the internet wasn’t divisive politics everywhere? Well, that’s 2016 according to TikTok, and it’s time to “Bring! It! Back!” Continue reading...
As galling as it is to see young people refer to the items I wore 10 years ago as ‘vintage’, surely the real problem is that so many of them believe their best years are behind them
‘I grow old … I grow old … I shall wear the bottoms of my trousers rolled,” wrote TS Eliot in 1915, in his seminal poem The Love Song of J Alfred Prufrock. And as I sit here in 2026 with my jeans turned up ()well, I can relate. What has brought on this bout of contemplation? The latest TikTok craze. Loosely known as “Bring Back 2016”, it involves TikTokers urging their mostly gen Z audience to “live 2026 like it’s 2016” – complete with mannequin challenges, a Major Lazer soundtrack and the promise of never-ending summer. And it’s sure to get heads spinning quicker than the fidget spinners it’s resurrecting.