Hisense's new 4K laser projector gets so bright, it makes OLED TVs look outdated
Ahead of CES 2026, the company has unveiled two new projectors with some seriously ambitious specs.
Hisense
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ZDNET's key takeaways
- Hisense unveiled two new projectors ahead of CES 2026.
- The XR10 is the brightest projector we've seen so far.
- The PX4-Pro pairs a fresh design with premium specs.
You know CES 2026 is going to be heavy on home entertainment news when companies start announcing products weeks in advance. But sometimes, it's simply a show of confidence -- with products that are so uniquely interesting that they get their own spotlight. The new Hisense XR10 and PX4-Pro projectors lead me to believe that's the case.
Ahead of CES, Hisense has unveiled not one but two new projectors that boost specs that make the previous models pale in comparison. We're talking higher brightness, images with better contrast, and projections that will likely be able to fill an entire living room wall.
XR10
Starting with the XR10, Hisense calls it a "lifestyle projector" that beams at long-throw distances, meaning it's ideal when set farther away from a wall or projector screen. The projection size ranges from 65 inches to 300 inches, offering a good amount of flexibility for various rooms and environments.
However, the standout feature of the XR10 is its 6,000 ANSI lumens of brightness, which is the highest rating I've seen on any projector in recent times. In fact, it surpasses last year's Hisense CES projector, the L9Q model, by 1,000 ANSI lumens, making this one truly record-setting.
I'll have to see the projector in Las Vegas to get a feel for exactly how the numbers translate to real-world visuals, but Hisense claims the brightness makes the system reliable enough to use during the daytime and under ambient light.
The XR10 also features a fully sealed microchannel liquid cooling system that helps with the projector's heat dissipation. This is a component-tight box with an ultra-bright lightbulb, after all, so any bit of heat management should go a long way.
To adaptively project onto different angles and surfaces, the XR10 utilizes an AI Auto Adjustments feature that leverages its onboard cameras and dual Time-of-Flight sensors. This is one of the few AI features that's been genuinely helpful in mainstream electronics.
The Hisense PX3-Pro was demoed at CES earlier this year.
Kerry Wan/ZDNET
PX4-Pro
Along with the XR10, Hisense has announced the new PX4-Pro, an ultra-short-throw projector with a sleek design and more grounded specifications. The quick rundown includes up to 200 inches of projection, 3,500 ANSI lumens of brightness, and IMAX Enhanced certification.
Notably, the PX4-Pro shares the same 6,000:1 contrast ratio as the XR10, which should render better depth and separation between subjects on the screen.
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Hisense hasn't shared any information regarding pricing and availability for either projector, but we'll likely learn more at CES 2026. Considering that the older PX3-Pro retailed for nearly $3,000, I'd expect a similar premium for the upgraded model, and possibly more for the XR10. Stay tuned for the latest updates.