'Intelligent, unorthodox, unique': Matt Jackson, the man tasked with turning Wolves around
SOURCE:The Athletic|BY:Steve Madeley
The 54-year-old has a tough task ahead of him at Wolves, but those who know him believe he is more than well-equipped
Matt Jackson has rarely done things in what football might consider a conventional way.
Wolverhampton Wanderers’ new technical director delayed the start of his successful playing career to complete his A-levels and worked as a volunteer in Everton’s marketing department while playing in their defence in the early 1990s.
After retiring in 2008 at the age of 37, he worked for the football agency IMG, later moving into broadcasting and then football administration, first at Wigan Athletic and, for the last five years, at Wolves and Grasshopper Zurich.
Now 54 and promoted to a new role at Molineux, there can be little doubt he has had a lengthy and thorough apprenticeship in the game, no matter how he fares in what might well be the most daunting challenge of his career so far.
“I don’t think there are too many that have had long careers on the pitch and then done all of the roles off the pitch,” Jackson said in an interview with Wolves TV in November.
“Coaching tends to be a natural role progression for players. I’ve gone the other way, really. I’ve always been more stimulated by the business side of the game.
“I did my coaching badges but didn’t necessarily love it. I didn’t enjoy it, and I’ve really enjoyed the process part of the game. I’ve always worked, right from signing as a professional at 18. I’ve never been unemployed or outside of the game.”
Jackson was appointed at Wolves in 2021 by former technical director Scott Sellars. His job was to help market the club’s players to ensure they achieved the best deal when they departed.
He has since worked alongside the loans department, the recruitment team and, most recently, the academy and Wolves Women.
But before that came a three-decade-long journey in football that led him to Molineux.
Jackson was born in Leeds in 1971 but grew up in Bedfordshire and began his playing career at Luton Town after turning down their initial offer of a scholarship to complete his A-levels.
He made his debut in 1990 and, over the next 18 years, made more than 500 appearances for 10 different clubs, most notably Everton, with whom he won the FA Cup in 1995, Norwich City and Wigan.
“I thought he was far too intelligent to be a footballer,” Iwan Roberts, the former Wolves striker who spent about four years as Jackson’s team-mate at Norwich, tells The Athletic.
“He’s an intelligent man. I think he could have gone down a few different avenues if he wanted to, but obviously he was good at football, so he took that path. He was a good lad, a good team-mate and a good captain; very good in fact.
“Jacko was a centre-half, but he was one of these cultured centre-halves who was comfortable with the ball at his feet. He wasn’t one of those who would try to hoof it. He would try to play out the back if he could.
“He had a good manner about him with the way he spoke to people. He could rant and rave like most of us, but he had a kind nature about him where he’d put his arm around some of the younger players if they were having a bit of a bad time.
“If they wanted an older professional to lean on, he was always there for them. He cared about people.
“I look at certain team-mates that I played with and I’m not surprised they went down the coaching route, but I never got that with Jacko. He was more into the academic side of things.
“I’m not surprised he’s become a technical director because he’s quite good at everything. I think he’d be a far better technical director than he would be hands-on there on the training field, putting a session on.”
Jackson hung up his boots in 2008. He had “one weekend off” and started work with IMG, he told Wolves TV.
He was tasked with helping set up the agency’s football operation in the UK. He combined the role with dabbling in punditry, working as a co-commentator for Sky Sports and Premier League Productions, among other organisations.
“Matt was excellent,” Martin Tyler, the legend of commentary, tells The Athletic. “First and foremost, he was self-sufficient. He always turned up really well prepared.
“Even though he was pretty new to the job, he recognised that the co-commentator should tell us something that we can’t see on the screen. He was always very perceptive like that.
“I honestly thought that he would continue to do it, but the lure of football obviously brought him back. When we see each other, we still share those moments again and the matches again.
“He has a general sense of professionalism, but also he’s just a good bloke.
“I’ve been a coach in non-League football for quite a long time, and when I was at Dartford as assistant manager, we were looking for a goalkeeper on loan and Matt let us have one of the young Wolves ‘keepers.
“I saw firsthand how he cared for the wellbeing of his player. He came to watch a game, which he probably didn’t need to do. Matt is a proper person in an industry that can attract, at times, people who don’t have that caring streak.”
Jackson playing for Wigan in 2006 (Adam Davy – PA Images via Getty Images)
Eventually, Jackson was tempted back into football by Dave Whelan, the former Wigan owner with whom he had formed a close bond during his six years at the club as a player (2001-2007).
Whelan needed a respected figure to work alongside head coach Roberto Martinez, taking on a host of administrative duties to help the Spaniard focus on coaching the first team.
He remained in the role for more than five years as the club won the FA Cup in 2013 but dropped out of the Premier League in the same season, also losing Martinez to Everton. In 2015 and 2017, they were relegated to League One.
“I joined in 2015 when the club had been out of the Premier League for two or three years,” Richard Hughes, the current Portsmouth sporting director and formerly a member of Jackson’s recruitment team at Wigan, tells The Athletic.
“Matt was overseeing the wider footballing operations of the club and was trying to really lean us towards not making the same mistakes that had been made over a really consistent period of time that had led to the club being relegated twice in two years.
“With Matt, it’s about his character first and foremost. I love him to bits. I still speak to him quite regularly.
“He’s one of the nicest, humblest men I’ve ever met. I was relatively fresh into football, and meeting Matt and the team he put together at that point was an absolute breath of fresh air.
“I thought, ‘If everyone’s like this in football, it’s going to be a really fun place to work’. He looked after people. He was always incredibly open with his time and that was great for me.
“He would always give explanations where he could. He would try to give as much background and information as possible, and ask for people’s opinions.
“He’s a really tough negotiator, very strategic with a lot of things, and he has walked in many different pairs of shoes in football. I think that gives him quite a unique skill set.
“He’s an incredibly top operator and very well connected, incredibly well respected within the game, and I’m surprised it’s taken as long as it has for him to be the focal point of Wolves.”
Jackson alongside former Wolves chairman Jeff Shi in September 2024 (Nick Potts/PA Images via Getty Images)
In almost five years linked with Wolves or their parent group, Jackson has tasted life in a range of different departments.
But his most wide-ranging brief came away from Molineux as president of Grasshopper Zurich, the historic Swiss club which, for a while, was in effect a sister club when it was owned by the wife of Guo Guangchang, the chairman and co-founder of Wolves’ owners, Fosun.
Jenny Wang, the wife of the Fosun chairman, was looking to sell the club, but needed its infrastructure prepared for new ownership.
Jackson was installed on the eve of a new season in June 2023 and was tasked with building a senior team while ensuring the finances were in order. His mission was seen as a success when, in January 2024, Los Angeles FC purchased a 90 per cent stake.
“He’s a very straightforward guy,” Mats Scholz, a former Grasshopper board member, tells The Athletic. “He is extremely serious and funny on the other hand as well, so it was a really good collaboration.
“I have met other presidents over the years. I was impressed by how tangible he was. It was a difficult time because the results were not positive, but the financial possibilities were limited and within that very tight frame. I think he did an extremely good job, which then led to the sale to LAFC.
“Swiss people can be a bit conservative, so for somebody who comes from abroad, it’s not easy to connect. But he managed that in a very professional way and, on a personal level, he was always very honest, very straightforward.
“I think that gave him credibility. He had a difficult job to do, but he tried to communicate very openly to all involved.”
Communication is now just one of Jackson’s challenges at a club where supporters are in open revolt after a horrendous start to the season and the latest head coach, Rob Edwards, is already under mounting pressure from a section of fans after losing his first seven games in charge of a hugely understrength squad.
He has a new chairman, Nathan Shi, to manage upwards, and Edwards and a demoralised squad to manage downwards.
It would be a monumental task for a vastly experienced sporting director, let alone one less than two months into the assignment.
For Jackson, his biggest advantage should be the range of his experiences.