Jeff Bezos’ Blue Origin leadership update: Amazon founder welcomes executive
Jeff Bezos welcomed former ULA CEO Tory Bruno to Blue Origin's newly formed National Security Group. Bruno will lead the group, reporting to CEO Dave Limp. Bezos' rare social media post included Blue Origin's motto, "Gradatim Ferociter," meaning "Step by Step, Ferociously," reflecting his approach to spaceflight.
Amazon founder and Blue Origin owner Jeff Bezos made a rare social media post to welcome his Space company's new joinee. United Launch Alliance's (ULA) former CEO Tory Bruno has joined Jeff Bezos’ Space venture Blue Origin as president of its newly created National Security Group.
"We’re pleased to announce that @torybruno is joining Blue Origin as president, National Security, reporting to CEO Dave Limp. Tory will spearhead our newly formed National Security Group," read an announcement post from Blue Origin on X, formerly Twitter. Quoting the same, Bruno wrote, "Excited to join the team." To this Bezos replied: Welcome, Tory. Gradatim Ferociter!" Replying to Bezos' welcome post, Bruno wrote: "Thanks Jeff.
We are going to do important work together. Thank you for your confidence in me." As to what makes Bezos' post rare is that Amazon founder's 'far and few' posts and replies on X. NASA Administrator Jared Isaacman too added his congratulations via social media platform X.
What Jeff Bezos' Welcome Note means
For those unaware, “Gradatim Ferociter” is Blue Origin's motto. It is Latin for “Step by Step, Ferociously.” Explaining the same at the Pathfinder Awards banquet at Seattle’s Museum of Flight in 2016, Bezos provided a guide to Blue Origin's motto.
He said that is his approach to spaceflight. “If you’re building a flying vehicle, you can’t cut any corners. If you do, it’s going to be [just] an illusion that it’s going to make it faster.
… You have to do it step by step, but you do want to do it ferociously.”Bruno partnered with Blue Origin almost eleven years after he joined hands with Blue Origin as United Launch Alliance CEO to create a new rocket engine. Bruno led ULA for 11 years following a 30-year career at Lockheed Martin.
Just months after taking over as ULA CEO in 2014, Bruno reportedly sat beside Bezos to announce a close collaboration on the development of Blue Origin’s BE-4 engine.As president of Blue Origin's National Security Group, Bruno will report to CEO Dave Limp. “We share a deep belief in supporting our nation with the best technology we can build,” Limp said in a post on X. “Tory brings unmatched experience, and I’m confident he’ll accelerate our ability to deliver on that mission.”