K-Pop Stars RIIZE Take Over CES to Help Samsung Unveil New Tri-Fold Phone and Micro RGB TV
The Korean electronics brand brought the K-pop group to Las Vegas for the Samsung "First Look" event
RIIZE AT CES
The Korean electronics brand brought the K-pop group to Las Vegas for the Samsung "First Look" event
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K-pop stars RIIZE took over Las Vegas this weekend, surprising the crowd at Samsung‘s “The First Look” event at CES.
The electronics giant’s invite-only preview night helped to kicked off the 2026 edition of the annual Consumer Electronics Show, and the Korean brand ramped up the entertainment factor, bringing in the six-piece K-pop boy band for a special appearance at the Wynn Las Vegas hotel.
Formed in 2023, RIIZE became official Samsung ambassadors last year, and while the group didn’t perform at the “First Look” event, their music played throughout the night, through newly-released Samsung speakers and projectors (the Music Studio 5 speaker and The Freestyle+ portable projector, respectively). Samsung presenters even shouted out the group’s song “Boom Boom Bass” as an ideal track to play.
RIIZE was also given a shoutout by Samsung executives during the event, as a spotlight shone on the six members sitting in the front row of the packed conference room. The group then made their way outside to a patio area of the Wynn, where they posed for photographers and a crowd of tech journalists who had suddenly turned into frenzied fans.
Earlier in the day, the members had time to test out some of the newly-unveiled Samsung products at CES. The group was among the first people to get their hands on Samsung’s new Galaxy Z TriFold phone — yes, a tri-fold — which unfurls to reveal a 10-inch display, the largest screen ever on a Galaxy phone. When flat, it’s like having three 6.5-inch smartphones in one device, and the Galaxy Z TriFold lets you run separate and multiple apps on each “section” of the display, functioning much like a computer. Samsung’s “Armor FlexHinge” creates virtually no gap between the panels, and the screen is totally flat when unfolded, with no raised edges or bumps. When folded, the TriFold is surprisingly thin, measuring just under 4mm thick.
Samsung Electronics
The Galaxy Z TriFold has all the bells and whistles Android users have come to expect from Samsung too, like a 200MP camera, up to 30x zoom capabilities, a three-cell battery system (one for each of the three panels), and advanced AI technology that can help with everything from fine-tuning photos to translating foreign menus.
