Lou Gerstner, the former CEO of IBM, has died at 83. James Leynse/Corbis via Getty Images Lou Gerstner, who led IBM's turnaround in the 1990s, has died, the company told staff. He kept IBM intact and refocused it on customers during a period of crisis. Gerstner reshaped IBM's strategy and culture after years of decline. Lou Gerstner, the former CEO of IBM who led the company through one of the most consequential turnarounds in corporate history, died on Saturday at the age of 83, the company said. Gerstner ran IBM from 1993 to 2002, arriving at a time when the company was under severe pressure, and its future was in doubt. IBM was losing money, the tech industry was shifting rapidly, and there was widespread expectation that the company would be broken up. Instead, Gerstner chose to keep IBM together. He pushed the company to organize around customer needs rather than internal divisions, helping reposition IBM as a provider of integrated technology and services for large enterprises. That decision became central to IBM's recovery and renewed relevance. Gerstner also drove cultural change inside the company. He emphasized direct decision-making, accountability, and execution, while insisting that innovation mattered only if it translated into real value for clients. The approach marked a sharp break from IBM's inward-looking habits that had taken hold before his arrival, IBM said in its announcement of Gerstner's death. His tenure included painful restructuring. IBM abandoned long-standing traditions, including its decades-long "cradle to grave" no-layoff policy, as it sought to stabilize its finances and compete more aggressively. Many credit those moves, along with Gerstner's strategic focus, with saving the company from collapse. Before joining IBM, Gerstner built a high-profile career in corporate America. He was a partner at McKinsey & Company, later served as president of American Express, and was CEO of RJR Nabisco. After leaving IBM, he chaired the Carlyle Group and focused on philanthropy, particularly in education and biomedical research. A native of Long Island, New York, Gerstner earned a degree from Dartmouth College and an MBA from Harvard. IBM said it plans to hold a celebration of his legacy in the new year. Read the original article on Business Insider