Mark Cuban says he doesn’t do calls and prefers email because ‘if we do it by phone, I’m going to forget half the stuff that we talked about’
Meanwhile, Gen Zers prefer email or text because of their anxiety about talking on the phone.
“No, I don’t do calls,” said the former Shark Tank star and Dallas Mavericks owner in a TikTok video posted by Masterclass. “You know, I’ll engage with you via email, and trust me, I do this all the time. I’m really good at it.”
But Cuban’s logic for his proclivity toward email over the phone is very different from younger generations. He said conversing over email gives him more time to craft a thoughtful response.
“I’ll give you more comprehensive responses than if it was via phone,” said Cuban, who’s worth an estimated $6 billion. “And if we do it by phone, I’m going to forget half the stuff that we talked about because I’ve got so much going on.”
While Cuban is no longer starring on Shark Tank and sold off his majority stake in the Mavericks, he’s still plenty occupied running Mark Cuban Cost Plus Drugs Company and serving as an investor and advisor to the dozens of companies he invested in during his time on the show.
Meanwhile, Gen Zers prefer email or text because they are anxious about talking on the phone. A 2024 study shows nearly a quarter of the generation is so hesitant about talking on the phone that they never answer calls. A college in the U.K. last year even launched a class aimed at helping Gen Z overcome its fear.
While it’s always easy to poke fun at younger generations for their professional-life quirks, the hesitancy for some is actually a deeply rooted fear called “telephobia.” This form of phone anxiety can lead to increased heart rate, nausea, shaking, and trouble concentrating, according to Verywell Mind.
“It speaks to a broader fatigue with immediacy and urgency, where people have grown tired of the hassle culture and obsession with efficiency,” Zoia Tarasova, an anthropologist with consumer insight agency Canvas8, previously told Fortune. “People are quietly rebelling against this immediacy by taking their time to respond to those calls.”
Other business leaders even told Fortune that this telephobia trend has hurt their bottom line. Casey Halloran, CEO and cofounder of online travel agency Namu Travel, said in the 25 years he’s been in business, management has “never seen anything quite like the generational divide” between older and younger travel agents in how they make phone calls. He also said combating telephobia has been a “frequent, uncomfortable topic” at his company, as management has recognized that his younger travel agents register fewer than 50% of the calls compared to older employees.