Advertorial for Cooke Seafood

Jaymie Hooper

January 12, 2026

If there’s one thing Aussies know, it’s good seafood, but getting your hands on high-quality ocean fare isn’t always an easy task. Thanks to the arrival of Cooke Seafood, though, that’s no longer the case. Stocked at Coles, the brand is quickly redefining home cooking with its selection of first-class chilled and frozen seafood.

Responsibly sourced from the finest waters around the world, the Cooke Seafood range allows chefs and home cooks to elevate their meals with a variety of new species, from the likes of Spanish Seabass to Patagonian Scallop Medallions.

While the brand, Cooke Seafood, first launched into Australia in 2023, its roots run much deeper. Established by Cooke Inc and Tassal, pioneers in sustainable aquaculture and marine harvest, Cooke Seafood brings six generations of industry expertise to Aussie dining tables – and boy, can you taste the difference.

From a small, family-run farm in 1985 to a world-class seafood provider, Cooke Seafood’s decade of expertise mean exceptional quality is now on Australian plates.

A rich heritage

Informed by a decades-long legacy of family fishing, Cooke Inc was founded by Gifford Cooke and his sons, Michael and Glenn, in 1985. While it began as a small, family-run salmon farm in Blacks Harbour, New Brunswick, Cooke Inc has since evolved into one of the largest seafood companies in the world, overseeing aquaculture farms and wild fisheries across 14 countries.

With Cooke Seafood now available in Australia, food lovers can finally experience the exceptional quality and taste its parent company is known for. Indeed, over the past 40 years, Cooke Inc has invested significantly in learning, growing and adapting their practices to better marine life, the environment and the customer experience, making it the go-to for world-class seafood.

Quality without compromise

Privately owned and still family-run, the company adheres to the highest of standards across all areas of the business, and Cooke Seafood is no different. On a mission to introduce premium international flavours to Australian kitchens, the brand harvests a diverse range of species (most of which aren’t otherwise readily available to consumers) without sacrificing on quality.

Be it Spanish Seabass from the Mediterranean Sea or Atlantic Cod from the cool waters of Norway, freshness and taste are always maintained thanks to rapid freezing and advanced cooling technologies.

A world of flavour

Whether it’s scallops, sea bass or cod, each species in Cooke Seafood’s varied range is specifically chosen for its unmatched flavour, versatility and quality. Read on for a deep dive into their unique qualities.

Rich in protein and omega-3s, Spanish Seabass has a firm-but-flaky texture and is perfect pan-fried or baked to elevate any dish.