Most Entrepreneurs Have 1 Podcast — I Have 7. Here's How It Gives Me a Huge Competitive Advantage.
SOURCE:Entrepreneur|BY:James Dooley
Here's why I created separate podcasts for different topics — and why you should do the same.
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Key Takeaways
Different audiences have distinct needs. Running seven separate podcasts allows me to deliver focused, relevant content to each group instead of overloading one show with unrelated topics.
Segmentation helps you clarify what each audience really wants and shows that your content is built for their needs rather than for your own convenience.
The entrepreneurs who stand out in today’s noisy landscape will tailor their thinking to the specific problems their audience is trying to solve.
When I launched my first podcast, I assumed it would serve every part of my audience. That assumption collapsed quickly. Founders who wanted growth frameworks asked for deeper strategy. Marketers wanted tactical detail. Technical SEOs asked for precision. Businesses worried about reputation wanted clarity on trust. Even sports fans wanted structured analysis.
Different people needed different forms of value. One format could never deliver all of that with the depth each group deserved. That realization pushed me to create several separate podcasts rather than overload one show with unrelated topics.
How multiple podcasts revealed the value of segmentation
Running seven podcasts forced me to stop thinking in general terms and start thinking in segments. Each podcast serves a specific problem and a specific mindset. For example, The UK Lead Generation Podcast speaks to companies that want predictable customer flow. The FatRank Podcast focuses on the systems behind building, ranking and scaling digital assets. The Online Reputation Management Podcast addresses the rising importance of trust and perception.
The James Dooley Podcast opens space for founders and operators to discuss performance and decision-making. The Semantic SEO Podcast goes deep into structured search and entity-based optimization. The AI SEO and Business Automation Podcast focuses on workflow efficiency and intelligent systems. The UK Sports Betting Tips Podcast speaks to an entirely different audience that prefers analytical reasoning. These audiences overlap, but their needs are not the same.
How segmentation improves clarity for the creator
Splitting my content into specialized podcasts forced me to clarify what each audience actually wants. When I produce an episode for my SEO podcast, I cannot drift into lead generation or . It must stay focused on entities, structure and meaning.
When I record for my lead generation podcast, I focus on predictable acquisition and the systems that create consistent inbound demand. Segmentation sharpens thinking because it removes the temptation to be broad and forces you to deliver depth.
How segmentation improves learning for the listener
Listeners do not want to sift through topics that are irrelevant to them. A founder looking for a pricing framework does not want to scroll past sports analysis. A technical SEO does not want to sit through hiring discussions. A business worried about reputation does not want an episode about automation.
Segmentation respects the audience. It shows them that the content is built for their needs rather than created for the convenience of the host. This is the reason listeners return. They value the clarity.
How segmentation creates better long-form content
Long-form content has power when it stays focused. A single topic explored deeply provides more value than several topics skimmed at speed. Running multiple podcasts revealed how often creators try to make one show do too much.
Once I separated the topics, each episode became more direct and more actionable. Listeners gained better outcomes because the content was no longer competing with unrelated subjects.
How segmentation improves your own systems
Hosting several focused podcasts became unexpected training for my own communication. Explaining complex SEO ideas on the Semantic SEO Podcast improved my internal frameworks. Breaking down operational systems on the AI SEO and Business Automation Podcast refined how I structure my companies.
Teaching lead generation on the UK Lead Generation Podcast forced me to simplify processes that had become too automatic. Segmentation became a form of self-assessment. It showed me where my explanations were strong and where they needed refinement.
How segmentation reveals opportunities you would miss
Different audiences ask different questions. When you split your content into dedicated streams, you start to see patterns that would otherwise stay hidden. Lead generation listeners ask about predictability. Reputation listeners ask about control. Technical SEO listeners ask about structure. Automation listeners ask about scale. Sports listeners ask about logic.
When you understand these patterns, you learn to build better products, better systems and better communication.
Attention is scattered across formats, platforms and topics. Trying to attract everyone with the same message no longer works. The entrepreneurs who stand out in 2026 will be the ones who tailor their thinking to the specific problems their audience is trying to solve. Segmentation is not a marketing strategy. It is a leadership skill. Running seven podcasts made this clear. The deeper the focus, the stronger the connection with the listener.
Creating multiple podcasts is not about volume. It is about precision. When each show has a single purpose, your thinking becomes cleaner, and your communication becomes sharper. The audience receives content that feels designed for them. The creator gains clarity from producing within a focused structure. In a world where noise increases every day, precision becomes an advantage. Segmenting my podcasts taught me why entrepreneurs must do the same with their communication.