Reddit Surges in Popularity to Overtake TikTok in the UK - Thanks to Google's Algorithm?
Reddit "has overtaken TikTok as Britain's fourth most-visited social media service," reports the Guardian: The platform has undergone huge growth over the last two years, with an 88% increase in the proportion of UK internet users it reaches. Three in five Brits online now encounter the site, up from a third in 2023, according to Ofcom. Its popularity is rising fastest with younger internet users. It is now the sixth most visited organisation of any kind by UK users aged between 18 and 24, up from 10th a year earlier. More than three-quarters of that cohort now visit it.... The UK is a boom market for the platform, with the second largest user base behind the US, according to company records. A series of factors are behind its rise. However, a change in Google's search algorithms last year to prioritise helpful content from discussion forums appears to have been a significant driver. A recent deal with Google that allows the company to train its AI model on Reddit's content also appears to have provided a boost. Reddit is the most-cited source for Google AI overviews, which is likely to see more people directed to its forums. It has a similar deal with OpenAI, which owns the most popular AI chatbot, ChatGPT. According to the article, Reddit "believes it is also benefiting from shifting internet habits, as younger users seek out human-generated reviews and opinions." Read more of this story at Slashdot.
Reddit "has overtaken TikTok as Britain's fourth most-visited social media service," reports the Guardian:
The platform has undergone huge growth over the last two years, with an 88% increase in the proportion of UK internet users it reaches. Three in five Brits online now encounter the site, up from a third in 2023, according to Ofcom. Its popularity is rising fastest with younger internet users. It is now the sixth most visited organisation of any kind by UK users aged between 18 and 24, up from 10th a year earlier. More than three-quarters of that cohort now visit it....
The UK is a boom market for the platform, with the second largest user base behind the US, according to company records. A series of factors are behind its rise. However, a change in Google's search algorithms last year to prioritise helpful content from discussion forums appears to have been a significant driver. A recent deal with Google that allows the company to train its AI model on Reddit's content also appears to have provided a boost. Reddit is the most-cited source for Google AI overviews, which is likely to see more people directed to its forums. It has a similar deal with OpenAI, which owns the most popular AI chatbot, ChatGPT.
