Samsung takes on the Sonos Arc Ultra with a powerful all-in-one Dolby Atmos soundbar — and upgrades the best soundbar on the planet too, for good measure
Samsung unveils two new flagship Dolby Atmos soundbars, you just pick how many boxes you want to deal with

Samsung bizarrely didn't provide any images of the new soundbars, so here's the Samsung HW-Q990F from 2025. (Image credit: Future)
- Samsung reveals two new elite Dolby Atmos soundbars ahead of CES 2026
- The Samsung HW-Q990H replaces the current Samsung HW-Q990F
- The Samsung HW-QS90H is a 7.1.2-channel all-in-one soundbar
Samsung clearly couldn't wait for CES 2026 to reveal its new soundbars coming out next year: it's just announced two new models, though sorry if you'd like to see what they look like, because the company didn't bother to offer any images of them.
However, we have other details, and I'll be on the ground at CES where I'm sure I'll hear them in action and will get to see them, so watch this space.
In the meantime, here's what you need to know: there are two new high-end soundbars coming, named the Samsung HW-Q990H and the Samsung HW-QS90H.
The first one is no surprise at all; it's the successor to the five-star Samsung HW-Q990F, which we rate as the best soundbar for Dolby Atmos immersive power overall.
The new model sounds very similar to the previous one, which isn't much of a surprise, since these models don't tend to change much year-on-year. It's a soundbar system that consists of four units: the main soundbar, the two wireless rear speakers, and the wireless subwoofer.
The total system is an 11.1.4-channel Dolby Atmos setup, with the front soundbar delivering seven channels across it as well as two upfiring height channels. The rear speakers each have two angled surround speakers, plus an upfiring speaker.
The subwoofer will be a compact unit again, just like the current one, with dual eight-inch drivers.
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Samsung has revealed little in the way of specs, but has said that this model debuts two new audio processing technologies: Sound Elevation and Auto Volume. The first "lifts dialogue toward the center of the screen for more natural sounding audio", says Samsung, which is something soundbars generally try to do anyway (and LG even includes an fifth upfiring channel in soundbars such as the LG S95AR to help with this), but I'm all for Samsung doing it better than ever.

