Sony’s Bravia 8 II remains one of the best OLED TVs you can buy, and Super Bowl deals will likely make in an unbeatable value. Things are looking bright for those who want to nab a great TV in 2026 at a substantial discount. Even though the year’s biggest, brightest, and priciest TVs were announced at CES 2026, there’s usually a great deal happening on a mid- or high-end TV from LG, Sony, Hisense, or Samsung. With the Super Bowl coming up, you’re right to start hunting for deals now on TVs, as well as for speaker systems. Right now, there are a number of discounted 4K TVs to choose from, spanning a wide variety of prices, sizes, and feature sets. Whether you want a secondary screen for the bedroom or a high-end OLED that’s built to provide the ultimate gaming or cinematic experience, we’ve picked out the best TV deals. The best 4K TV deals for most people Samsung Q8F Samsung’s Q8F is available for around $697.99 ($52 off) at Amazon, Best Buy, and B&H Photo in its 55-inch configuration, which is a decent value for a QLED 4K TV. Its quantum dot LED panel boasts great contrast (especially in HDR content). The Q8F has a 120Hz panel and four HDMI 2.0 ports. This means you can play in 4K at up to 60Hz with a Nintendo Switch 2, Xbox Series S/X, or a PlayStation 5 Pro, or at a faster 120Hz refresh rate bumped down to 1440p resolution. Samsung is also including two free months of Xbox Game Pass Ultimate with purchase, which will allow you to stream games directly to your TV through the cloud, eliminating the need for a console. The TV is powered by Samsung’s Q4 AI processor, which is used to upscale HD video to 4K when necessary, to optimize the picture in real-time, and make navigating its interface feel snappy. Samsung also touts the Q8F’s audio system, which adjusts the EQ and boost dialogue volume when needed. If you’ve cut the cord with cable, you can watch over 2,700 free channels of TV (over 400 of which are exclusive to Samsung TVs) in addition to streaming services. You can save $302 by jumping up to the 85-inch model, which is on sale for around $1,697.99 or so at Amazon, Best Buy, and B&H Photo. Samsung Q8F Where to Buy: $747.99 $697.99 at Amazon (55-inch) $749.99 $699.99 at Best Buy (55-inch) If you’re looking for a 65-inch TV for watching sports, TV shows, movies, or playing video games, Hisense’s U65QF is a great choice, one you can currently purchase at Amazon and Best Buy for $699.99 ($147 off). The TV features a native 144Hz refresh rate and two HDMI 2.1 ports, both of which can take full advantage of the high-speed display. It also sports a pair of HDMI 2.0 ports — which can carry a 4K signal at up to 60Hz — and a port assortment that makes it a good choice for current-gen consoles, 4K Blu-ray players, and streaming devices. If you connect a gaming PC with an AMD graphics card, you can even take advantage of the TV’s support for AMD FreeSync Premium Pro, which reduces graphical glitches such as screen tearing. The U65QF has an LED screen, which means it can’t match the black levels or per-pixel brightness control you’d get with an OLED display. However, its full array lighting panel offers 300 local dimming zones. The TV can control the brightness of each zone to reduce blooming, which is what happens when the area around a bright object (think a lit torch in a cave) looks unnaturally bright. Additionally, the TV has a maximum brightness of 1,000 nits, so the image it produces should look good even in a room with some light interference. The U65QF also supports Dolby Vision, HLG, and HDR10 Plus for better color reproduction, and it features a Hi-View AI chip that automatically processes the image on screen so that it appears sharper. As for its operating system, Hisense’s U65QF runs on Amazon’s Fire OS and features Amazon Alexa built in. You can use the smart assistant to control the TV’s many functions, search for content, control compatible smart home accessories, and look up answers to various questions with your voice. If you want an even larger screen, you can also pick up a 75-inch model for around $895.99 (originally $1,299) at Amazon and Best Buy. Hisense U65QF TV (2025) Where to Buy: $847.99 $699.99 at Amazon (65-inch) $998.99 $699.99 at Best Buy (65-inch) $1299.99 $895.07 at Amazon (75-inch) TCL Nxtvision TCL’s Nxtvision is an entry-level “art TV,” and both the 65- and 75-inch models are currently on sale at Best Buy for $999.99 ($300 off) and $1,699.99 ($100 off), respectively. The 4K TV set has a matte 120Hz QLED screen with a brightness of around 441 nits, and it can display more than 100,000 pre-generated AI artworks, your own photos, or one of over 300 pieces of art from its built-in library. It features two HDMI 2.1 ports best suited for current-gen game consoles and PC gaming, along with HDMI 2.0 ports, which are fine if you want to hook up a 4K Blu-ray player or previous-gen game system. Verge senior reviewer John Higgins tested the A300W and liked the way the TV looked once its included bezel set was installed, which made the TV look more like an actual painting. He also liked that it uses Google’s TV platform, an operating system he found easy to navigate and use. However, it was noticeably dimmer than the other art TVs he tested, and the artwork quality could vary from piece to piece. Still, the A300W is a great choice if you’ve been curious about getting an art TV but don’t want to immediately make the jump to a higher-end model like Samsung’s Frame Pro. TCL Nxtvision TV (A300W) Where to Buy: $1299.99 $999.99 at Best Buy (65-inch) $1799.99 $1697.99 at Amazon (75-inch) $1799.99 $1699.99 at Best Buy (75-inch) The best budget-friendly 4K TV deals Hisense QD7 If your budget is under $500, the 55-inch Hisense QD7 has a lot to offer, especially now that it’s on sale for $399.99 ($100 off) at Amazon and Best Buy. It features a QLED panel that can deliver more contrast and brightness than a typical LED TV, with support for HDR10 Plus and Dolby Vision, with a peak brightness of 600 nits. The 4K set features a processor capable of AI upscaling and full array local dimming with 160 local dimming zones. A panel with full array local dimming offers better control of brightness and contrast than direct- or edge-lit LED panels (this video from LG shows how it works), providing a more consistent picture across the entire screen. The QD7’s obvious weak point is gaming, due to its 60Hz refresh rate, but if that’s not important to you, it remains a superb value. If you want a larger TV, you can get a 65-inch model for around $448 ($152 off) at Amazon and Best Buy. Hisense QD7 Where to Buy: $499.99 $399.99 at Amazon (55-inch) $499.99 $399.99 at Best Buy (55-inch) $599.99 $447.96 at Amazon (65-inch) The best deals on high-end 4K TVs Sony Bravia 8 II If you want a TV that produces reference-quality images, Sony’s Bravia 8 II (K65XR80M2) is the best choice. It was selected as the top TV in Valve Electronics’ 10th annual TV Shootout based on objective and subjective tests conducted by a panel of experts comparing each set to the image on a $43,000 reference monitor (Disclosure: Verge editor-in-chief Nilay Patel was one of the judges). The 65-inch model is currently available with a $500 price cut, dropping it to around $2,998 at Amazon, Best Buy, and B&H Photo. Sony’s premium set has a 120Hz refresh rate panel, with two HDMI 2.1 ports that support 4K at 120Hz and two HDMI 2.0 ports that top out at 4K / 60Hz. It doesn’t support Nvidia’s G-Sync or AMD’s FreeSync Pro, so there aren’t any specific features on this TV that PC gamers can take advantage of. The TV runs on Sony’s XR processor, which uses AI to adjust the color, contrast, and clarity of whatever you’re watching in real time to look better. Sony also says its TV has modes that are specifically calibrated for Netflix, Prime Video, and its own Sony Pictures Core streaming services. Sony Bravia 8 II Where to Buy: $3499.99 $2998 at Amazon (65-inch) LG C4 The last-gen LG C4 remains one of the best OLED TVs you can buy, and the 65-inch model is currently on sale for $1,299.95 ($1,200 off) at B&H Photo. Like LG’s newer C5 OLED, it has a 120Hz panel with support for VRR, Nvidia G-Sync, and AMD FreeSync Premium (the option exists to enable a 144Hz mode if you dig in the TV’s options). Its embedded A9 AI Processor Gen7 offers higher-quality video upscaling and image optimization compared to the C3. The biggest difference between the C4 and C5 is their maximum brightness. The C4 tops out at an advertised 1,000 nits, while the C5 tops out at around 1,165 according to tests conducted by Tom’s Guide. Additionally, the C4 features a three-channel audio system, which might sound impressive compared to other TVs, but still can’t compete with a soundbar. When you’re not watching videos or playing games, you can also enable the C4’s Gallery Mode to display art. Basically, the LG C4 offers many of the same features as the C5, but retails for nearly $400 less. You can also save on the 77-inch model, which is on sale for $1,799.95 ($1,700 off) at B&H Photo. LG C4 Where to Buy: $1596.99 $1299.95 at B&H Photo (65-inch) $3496.99 $1799.95 at B&H Photo (77-inch) Samsung S90F If you want an OLED, but don’t have a lot of space, Samsung’s 42-inch S90F is down to a new low of around $1.097.99 ($100 off) at Amazon, Best Buy, and B&H Photo. The TV features a 120Hz panel and four HDMI 2.1 ports, letting you play games in 4K at up to 120 frames per second. The ability to connect all your current-gen consoles and a gaming PC simultaneously without sacrificing resolution or speed is impressive for an OLED TV under $1,000. The TV can also access Samsung’s Gaming Hub, which allows you to play games available through Nvidia GeForce Go, Amazon Luna, and other cloud gaming services on your TV without any additional hardware — besides a controller, of course. The S90F supports Samsung’s OLED HDR, and it has an NQ4 AI Gen3 processor that optimizes its picture quality and can upscale non-4K video. The TV also runs on Samsung’s Tizen operating system, which offers apps for every major streaming service, and features support for both Alexa and Samsung Bixby, so you can use either virtual assistant to control your various smart home gadgets. If you like the S90F’s features but want a larger TV, the 65-inch model is also on sale for an all-time low of around $1,597.99 ($102 off) at Amazon, Best Buy, and B&H Photo. Samsung S90F Where to Buy: $1199.99 $1097.99 at Amazon (42-inch) $1199.99 $1097.99 at Best Buy (42-inch) $1699.99 $1597.99 at Amazon (65-inch) Hisense U8QG If you want a premium TV but don’t want an OLED set, Hisense’s U8QG is an excellent alternative that’s currently available at Amazon and Best Buy in its 65-inch configuration for $1,299.99 (about $200 off its regular 2025 price, but higher than it has recently sold for). The TV has a mini-LED panel with full-array local dimming, so blooming shouldn’t be a huge issue. It also features a 165Hz refresh rate and three HDMI 2.1 ports, making it a great choice for those with a gaming PC or a current-gen console like the PlayStation 5. It also supports AMD FreeSync Premium Pro, so gaming PCs outfitted with an AMD card should experience fewer graphical glitches, including screen tearing. Hisense says the U8QG has a maximum screen brightness of 5,000 nits, which is substantially higher than the OLED TVs we’re recommending here. It also supports all your major HDR formats, including Dolby Vision IQ, HDR10 Plus, HLG, and Advanced HDR by Technicolor, so it’ll show vibrant colors regardless of how the video you’re watching — or game you’re playing — was mastered. Its AI processor was also designed to improve the clarity and brightness of SDR content, and the TV’s high refresh rate and peak brightness make up for the fact that its panel offers lower contrast than an OLED TV. Hisense U8QG Where to Buy: $1499 $1299.99 at Amazon (65-inch) $1499 $1299.99 at Best Buy (65-inch) Samsung Frame Pro According to The Verge’s own John Higgins, Samsung’s Frame Pro is the best “art TV” you can buy for watching TV shows, and the 65-inch model is a couple hundred dollars off, selling for around $1,897.99 at Amazon and Best Buy. Both Amazon and Best Buy have also knocked the price of the larger 75-inch model to around $2,497.99 ($1000 off its original price). Samsung’s art-inspired 4K TV features a 120Hz LED panel with a peak brightness of over 1,000 nits and better color accuracy (especially in filmmaker mode) than its competitors. Its matte screen reflects less light than a typical LCD or OLED screen, which is helpful whether you’re watching TV shows in a bright room or using the TV’s “Art Mode,” which allows you to display famous paintings. The TV comes with a small selection of free art, but you can gain access to more than 4,000 pieces by subscribing to the Samsung Art Store for $50 a year. The Frame Pro also comes with the wireless Connect Box, which features four HDMI ports, two USB-A ports, a coaxial input, an ethernet port, and an optical audio input. You plug devices into the wireless Connect Box, which then sends audio and video from your source to the TV. Samsung recommends keeping it within 10 meters of the TV, but the wireless latency (lag) from the setup shouldn’t matter much when watching videos; however, it may be noticeable if you’re playing fast-paced video games, including first-person shooters. Samsung Frame Pro Where to Buy: $2199.99 $1897.99 at Amazon (65-inch) $2199.99 $1899.99 at Best Buy (65-inch) $3599.99 $2497.99 at Amazon (75-inch) Update, January 8th: Updated pricing / availability for the TVs included in this article. Stay tuned later in January when we expect there to be significant savings on 4K TVs, whether you’re after something cheap or high-end. Cameron Faulkner also contributed to this article.