The man dubbed the Bondi hero has fired back at Sky News Australia, as he remains embroiled in a media controversy with the cable channel after his late withdrawal from a high-profile interview. 

Ahmed Al Ahmed, the tobacco shop owner from Sydney's west, was wounded while disarming one of the gunmen during the deadly Bondi Beach attack on December 14.

Sky News Australia claimed on Tuesday that he offered to do a full sit-down interview with Sky News anchor Sharri Markson on his release from hospital over the weekend.

In return, the news channel claimed they arranged his $6,000-a-night suite at Crown Casino’s Barangaroo hotel in Sydney CBD harbourfront. 

But at the last moment, they claimed he decided not to go ahead with the interview, prompting a Sky News article which allegedly revealed all the arrangements made.

Now, Mr Al Ahmed has spoken out - on his newly-launched Instagram account @ahmedalahmedsydneyhero - to accuse the organisation of omitting key details in their version of events.

'The report published by Sky News does not fully reflect the facts and contains selective information that lacks accuracy,' he posted on Wednesday.

'We strongly believe in the importance of professional journalism and present the full facts to the public out of respect for our audience, while reserving our legal rights.

'They didn't even care about my health condition!' 

Ahmed Al Ahmed showed Sharri Markson pictures of his arm with five bullet wounds and sent her footage of him tackling the gunman prior to his Sky News interview

The post was later deleted after the Daily Mail contacted Sky News Australia about it.

The statement comes after the channel's Head of Programs, Mark Calvert, penned a lengthy article for Sky News Australia's website which described the day as 'frustrating' and at times 'surreal'.

According to Calvert, Markson was contacted on Christmas Day by Mr Al Ahmed's lawyer, Sam Issa, who asked if she would like to interview Mr Al Ahmed after he was discharged from hospital.

Mr Al Ahmed later spoke directly with Markson from his hospital bed on Boxing Day, recounting how he intervened during the attack when he believed the gunman was moving towards a larger group of Jewish people.

During those conversations, he said he would like to visit the Bondi memorial site with Markson to release six white doves, one for each of the major religions in Australia.

He also suggested survivors and relatives of victims could join him.

Calvert said Sky News met all of the requests, sourcing the white doves, lining up Jewish community members, and booking the camera crew.