TikTok and FIFA Team Up for World Cup 2026 Coverage
A new team-up aims to make this summer's tournament more accessible for fans.
A new team-up aims to make this summer's tournament more accessible for fans.
Meara Isenberg Writer
Meara covers streaming service news for CNET. She graduated from the University of Texas at Austin with a degree in journalism. When she's not writing, she likes to dote over her cat, sip black coffee and try out new horror movies.
If you hadn't already planned on swiping on TikTok videos of the 2026 FIFA World Cup, a new partnership between the social media platform and tournament organizer FIFA could motivate you to start stretching out your thumbs.
As the soccer tournament nears -- it will take place from June 11 to July 19 and span 16 host cities in Canada, Mexico and the US -- TikTok will become FIFA's first "preferred platform." According to a FIFA statement on Thursday, this entails TikTok providing more coverage of the World Cup, including original content and even livestreaming of some portions of matches.
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You can use the FIFA World Cup 2026 hub on TikTok to find content, match tickets and viewing information, as well as participation incentives such as custom stickers and filters.
In the US, World Cup games will air live across Fox and FS1. If you don't have cable, you can get a live TV streaming service, such as YouTube TV, which includes those channels. Additionally, every match will stream live on Fox One and the Fox Sports app.
"FIFA's goal is to share the exhilaration of the FIFA World Cup 2026 with as many fans as possible," FIFA Secretary General Mattias Grafström said.