web 1.0

People still use Craigslist to find jobs, love, and even to cast creative projects.

Credit: Ars Technica

The writer and comedian Megan Koester got her first writing job, reviewing Internet pornography, from a Craigslist ad she responded to more than 15 years ago. Several years after that, she used the listings website to find the rent-controlled apartment where she still lives today. When she wanted to buy property, she scrolled through Craigslist and found a parcel of land in the Mojave Desert. She built a dwelling on it (never mind that she’d later discover it was unpermitted) and furnished it entirely with finds from Craigslist’s free section, right down to the laminate flooring, which had previously been used by a production company.

“There’s so many elements of my life that are suffused with Craigslist,” says Koester, 42, whose Instagram account is dedicated, at least in part, to cataloging screenshots of what she has dubbed “harrowing images” from the site’s free section; on the day we speak, she’s wearing a cashmere sweater that cost her nothing, besides the faith it took to respond to an ad with no pictures. “I’m ride or die.”

Koester is one of untold numbers of Craigslist aficionados, many of them in their thirties and forties, who not only still use the old-school classifieds site but also consider it an essential, if anachronistic, part of their everyday lives. It’s a place where anonymity is still possible, where money doesn’t have to be exchanged, and where strangers can make meaningful connections—for romantic pursuits, straightforward transactions, and even to cast unusual creative projects, including experimental TV shows like The Rehearsal on HBO and Amazon Freevee’s Jury Duty. Unlike flashier online marketplaces such as DePop and its parent company, Etsy, or Facebook Marketplace, Craigslist doesn’t use algorithms to track users’ moves and predict what they want to see next. It doesn’t offer public profiles, rating systems, or “likes” and “shares” to dole out like social currency; as a result, Craigslist effectively disincentivizes clout-chasing and virality-seeking—behaviors that are often rewarded on platforms like TikTok, Instagram, and X. It’s a utopian vision of a much earlier, far more earnest Internet.

“The real freaks come out on Craigslist,” says Koester. “There’s a purity to it.” Even still, the site is a little tamer than it used to be: Craigslist shut down its “casual encounters” ads and took its personals section offline in 2018, after Congress passed legislation that would’ve put the company on the hook for listings from potential sex traffickers. The “missed connections” section, however, remains active.