Video clips of World Cup games will be broadcast live on TikTok this summer, FIFA said on Thursday.

The collaboration between world football’s governing body and the short video-based social media platform will last until the end of 2026 in an attempt to bring fans “closer to the action” with more “relatable perspectives”.

In addition to the live broadcasting of parts of games, FIFA announced that they will provide access to press conferences and training sessions to a select group of creators for fan content, with the app’s global head of content saying people are “42 per cent more likely to tune in to live matches after watching sports content on TikTok”.

Match ticket information and “gamification features”, such as filters and stickers, to enhance engagement, will also be available.

“This is an innovative and creative collaboration that will connect more fans across the globe to the FIFA World Cup in unprecedented ways, bringing them behind the curtain and closer to the action than ever before,” FIFA secretary general Mattias Grafstrom said.

“As football grows and evolves — uniting an increasing number of people — so should the way it is shared and promoted.”

The 48-team tournament will take place in the United States, Mexico and Canada.

U.S. President Donald Trump had expressed a desire to ban TikTok during his first term in office to resolve national security concerns. In 2024, U.S. Congress passed legislation to address this as lawmakers from both parties believed the app could blackmail Americans or influence elections.

In December of last year, however, TikTok’s chief executive announced they had signed an agreement which has been blessed by Trump, who declared he is “saving” the app.

@fifawomensworldcup SO MANY INCREDIBLE GOALS 😳🤯 Watch full highlights on FIFA+ #FIFAWWC #WWCTikTok ♬ Driver (Slowed Reverb) – lofi’chield

TikTok, which announced reaching a billion users in 2021, has collaborated in this way for sports tournaments before, notably for the 2023 Women’s World Cup which was the first official collaboration with FIFA. Midway through the tournament the official hashtag had 1.8 billion views and similarly featured selected creators, who were able to earn money from their content.