Citi developers advances a new era of global wellness living with AMRA
Across global real estate and hospitality markets, expectations around wellbeing are shifting rapidly. People want environments that feel restorative and supportive, places where health, balance, and daily clarity are built into the fabric of life. Citi Developers steps into this transformation with AMRA, a development that positions wellness not as an optional element of luxury, but as the foundation of a new lifestyle model. The result is a project designed for consumers who value long-term wellbeing as much as architectural quality and service.
Across global real estate and hospitality markets, expectations around wellbeing are shifting rapidly. People want environments that feel restorative and supportive, places where health, balance, and daily clarity are built into the fabric of life. Citi Developers steps into this transformation with AMRA, a development that positions wellness not as an optional element of luxury, but as the foundation of a new lifestyle model. The result is a project designed for consumers who value long-term wellbeing as much as architectural quality and service.
12 Aralık 2025, 13:34 Güncelleme: 23 Aralık 2025, 13:39
AMRA is introduced as the world’s first Integrative Wellness Resort, a concept that joins architecture, operational design, and science-backed wellness into a single ecosystem. The resort is situated within a rare Blue Carbon lagoon in Umm Al Quwain, which shapes both its aesthetic and its sense of environmental alignment. The open water views and surrounding natural landscape play a central role in the experience, reflecting the neuroscience of blue environments and their link to emotional calm and cognitive clarity.
The development consists of three towers with 820 fully serviced residences. This structure marks a significant step in Citi Developers’ evolution. The company’s earlier residential towers saw strong sell-through, and AMRA now moves beyond that formula by introducing a purpose-built wellness lifestyle. Chief Executive Officer Zoraiz Malik describes the shift clearly, saying that “AMRA represents our evolution from building homes to building holistic lifestyles.” His point reflects the broader changes taking place across global markets, where wellness is becoming a primary value driver rather than an added feature.
The project is shaped through collaborations with leading international firms, including 1508 London, Trush Design, Valor Hospitality, Blue Coral Concept, and Eden Art Gallery. Their contributions influence every layer of the resort, from design and interiors to service frameworks and cultural programming. The result is a cohesive environment where wellness is consistent throughout the resident and guest journey. Meditation decks, hydrotherapy pools, cryotherapy chambers, yoga pavilions, and nutrient-focused dining create an ecosystem that supports both physical and emotional wellbeing. Landscaped gardens and rooftop beach clubs extend this vision into shared social spaces, allowing wellness to become part of daily life rather than a scheduled activity.